Privacy Policy

Our Commitment to Your Privacy

Just as we blend traditional artistry with contemporary elegance in our Angrakha Sherwanis and Anarkali Suits, we merge robust data protection with transparent practices. Serving our global community—from celebration-goers in Dubai to style-conscious professionals in New York—we are committed to upholding the highest standards of privacy across all jurisdictions we operate in, including compliance with applicable international regulations.

Information We Collect

To provide you with a seamless experience from browsing our curated collection to completing your ensemble, we collect certain information:

Personal Information You Provide

• Identity and Contact Details: Name, email address, shipping and billing addresses, telephone number
• Transaction Information: Payment details (processed securely through our payment partners), purchase history, and preferences for items such as Chaniya Choli or Achkan Sherwani
• Communications: Correspondence with our customer service team regarding orders, fittings, or style consultations
• Profile Information: Size preferences, style interests, and wish lists to personalize your shopping experience

Information Collected Automatically

• Device and Usage Data: IP address, browser type, device information, and how you interact with our website
• Location Information: Generalized location data to provide appropriate currency, sizing guides, and shipping options
• Cookies and Tracking Technologies: As detailed in the section below

How We Use Your Information

We use your personal information with the same care we apply to selecting fabrics for our Blouses and Bandi Sets:

• To Process Your Orders: Fulfilling purchases of our curated collections, from statement Chokers to complete Lehenga sets
• To Provide Customer Service: Assisting with sizing questions, order tracking, and style advice for your ensemble
• To Personalize Your Experience: Recommending complementary pieces like Anklets for your Chaniya Choli or Blazers for your Bandhgala Suits
• To Communicate With You: Sending order confirmations, shipping updates, and (with your consent) information about new collections
• To Improve Our Services: Analyzing how our global clientele interacts with our offerings to enhance your shopping journey
• For Security and Fraud Prevention: Protecting your transactions with the same diligence we apply to securing heirloom embroidery techniques

Data Sharing and Disclosure

We treat your data with the confidentiality of a bespoke fitting session:

• Service Providers: We engage trusted partners for payment processing (Visa, MasterCard, JCB, PayPal), shipping, and IT services—all bound by strict confidentiality agreements
• Legal Requirements: We may disclose information if required by law, regulation, or legal process
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• With Your Consent: We will share information with third parties when you have given us explicit permission to do so

Data Storage and Security

We protect your data with the same dedication we apply to preserving traditional craftsmanship:

• Retention Periods: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law
• Security Measures: Our website employs state-of-the-art encryption technology, secure payment gateways, and access controls to protect your information
• Payment Security: All payment transactions are encrypted using SSL technology and processed through PCI-DSS compliant payment processors
• Employee Training: Our team is trained in data protection principles and access to personal data is limited to those with a legitimate business need

Your Rights and Choices

You have certain rights regarding your personal information, which may include (depending on your jurisdiction):

• Access and Portability: Request access to or a copy of your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information under certain circumstances
• Restriction and Objection: Object to or restrict certain processing activities
• Marketing Preferences: Opt-out of marketing communications at any time using the unsubscribe link in our emails
• Cookie Controls: Manage your cookie preferences as described below

To exercise these rights, please contact us using the details provided at the end of this policy.

Cookies and Tracking Technologies

Like the intricate details on our Chipkan Sherwanis, cookies help us create a refined browsing experience:

What We Use

• Essential Cookies: Required for basic site functionality, such as adding items to your cart
• Preference Cookies: Remember your language, currency, and sizing preferences
• Analytical Cookies: Help us understand how visitors interact with our site to improve the shopping experience
• Marketing Cookies: Used to display relevant advertisements for our collections across other websites

Your Control Options

Most web browsers allow you to control cookies through their settings. You can usually find these controls in your browser’s “Options” or “Preferences” menu. Please note that disabling certain cookies may affect your ability to use some features of our website.

Children’s Privacy

Our website is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Third-Party Links

Our website may contain links to third-party sites, such as cultural fashion blogs or artisan showcases. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the bottom of this page indicates when the policy was last revised. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact our dedicated customer service team: